Started by creating awareness of the importance of developing the brand. Researched and produced moodboards to understand in which direction should be taken regarding the look and feel of the brand; even though it wasn’t on the original scope of the project, it was an important step to deliver a satisfying product and experience.

Once the brand guidelines were drafted, the design of the app could start and the visual identity and design of the app and the brand evolved consistently side by side

Plain and simple design was also one of the requirements.